PROJECT: Website Redesign
Cliff Lede Vineyards was established in 2002 by Canadian born Bordeaux enthusiast, Cliff Lede, following the acquisition of a sixty acre estate in the Stags Leap District of Napa Valley. Lede Family Wines includes both the Cliff Lede Vineyards and Poetry brands as well as FEL, a series of small production Burgundian-style wines from prestigious vineyards in the Anderson Valley and Sonoma Coast.
Lede Family Wines needed to redesign their portfolio site and importantly, alleviate backend challenges that had frustrated the marketing team. The redesign process took eight months and included some new photography, new page designs, and implementation to Vin65 (now Wine Direct). The site needed to be closely aligned to the Cliff Lede Vineyards branding, while also being the ecommerce solution for sister winery, FEL Wines.