PROJECT: New branding, new labels, new websites, social media
Between 2015-2017 we worked with the Castellucci family to make their dreams of having a luxury brand in the Napa Valley come to life. We worked with them to develop the initial brand identity and label design in order to launch their first three vintages. This also included silkscreen as well as paper label designs. Following the initial label design, we began work on a website designed to tell the story of the family, the quality of the wines and be a platform for future business initiatives. We managed the website production including overseeing design, copy, photography and functionality as well as integration into the wine ecommerce platform.
The wine launch included holiday wine parties in St Helena and San Francisco. Following the launch we began work on The Ink House, a luxury inn in St Helena. This project included a new website and branding.
Public relations outreach was conducted both for the wines and The Ink House including an article in the Napa Valley Register.