Sugarfly is a marketing and business consultancy specializing in luxury, fine wine and travel brands.  Since 2010, we have been working with some of the best brands in the business to take them to new heights.

Mindy Joyce

President + Founder

 From small beginnings in New Zealand, I started my career in Los Angeles as Marketing Manager for Tourism New Zealand, championing the country’s award-winning destination marketing campaign.  In the five years that followed I moved to New York to take on an exciting role as Senior Marketing Director at Travelzoo.  During my time in the travel industry I was named as one of the top 35 executives under 35 in the online travel industry by PhoCusWright.  My career moved into wine in 2011 when I spent a year as Senior Director of Experiences at Lot18, a private sale site for wine enthusiasts.   In 2016 I completed a Diploma of Wine & Spirits from the Wine & Spirits Education Trust (WSET).  Between 2018 -2019, I was the Marketing Director for International Brands at Jackson Family Wines.   For my professional bio please visit my LinkedIn profile.