PROJECT: New website
Arista Winery is a boutique producer of Pinot Noir and Chardonnay located in the Russian River Valley, California. Arista wanted a new website that would illustrate the experience at the winery, along with a design that could better represent the exceptional quality of their wines.
In January 2014, we began work on a new website. We began with taking a deep dive into the business and analytics. We created brand communications guidelines and strategy to steer the content of the site, page structure and copy development. We really wanted to understand their business and how their customers interact with the site.
Working with photographer, King Lawrence, we were able to capture images that best reflected the handcrafted nature of the wines and attention to detail of the ownership and winemaking team. The site was designed by Pembroke Studios and the suite was built on Vin65 (WineDirect) by Wine Works.