PROJECT: Auction lot development for the Sonoma County Wine Auction; Vintner relations for Taste of Sonoma
In 2017 we assisted Sonoma County Vintners with two major annual events; the Sonoma County Wine Auction and Sonoma’s largest tasting event, Taste of Sonoma.
Through outreach to partners and generous support of wineries in Sonoma County, we curated and developed 40 auction lots made up of exclusive wines and experiences. The auction raised $6M for Sonoma County causes.
We also coordinated sign ups, vintner information and assisted in on site execution for Taste of Sonoma, an annual tasting event that attracts 2,000 consumers. The event was held over two days at the Green Music Center. More than 200 vintners participated between the main areas and VIP areas.