Brand identity redesign for Shadow Ranch Vineyards and their Sheriff label; website redesign & brochure redesign.
Shadow Ranch wanted to upgrade its website with a new design as well as elevate the labels of both brands. We established a new look and feel by working with our design team on new labels that would better reflect the ranch and quality of the wines. A custom illustration was created by Pembroke Studios and new photography was made possible by Caitlin McCaffrey. With a strong retail channel, the new Sheriff label allowed the brand to stand out on the shelves, while a more classic label was developed for the predominantly DTC focused Shadow Ranch brand. The new website was designed to engage consumers, grow their Ecommerce business and also better reflect the estate experience.