We love our clients.

Since 2010, we have worked dozens of leading travel and wine brands.   Building long term client relationships is our priority.

Akrasia Cellars PEJU Winery
Alaska Channel Rochioli Vineyards & Winery
American Express Publishing San Sebastián Food
Arista Winery Sandals Resorts International
BOBCAT Vineyards Sean Minor Wines
BuyWithMe (sold to Gilt Groupe) Shadow Ranch Vineyards
Calmere Estates Sonoma County Vintners
Canadian Tourist Commission St. Michelle Wine Estates
Castellucci Napa Valley The Culinary Institute of America
Costeaux French Bakery The Ink House
Donuts Inc. The Oxbow School
Dry Creek Vineyard The Wine Foundry
Ehret Family Winery Tourism New Zealand
FEL Wines Travelzoo Inc.
Festival Napa Valley Truett Hurst
HANNA Winery USS Alabama Battleship Memorial Park
IDEA Inc.  Villa Maria New Zealand
Lede Family Wines  VML Winery
Merriam Vineyards  Wine Road of Northern Sonoma County
Opus One Winery  Wines of Bordeaux
Parmeson Wines  Wines of British Columbia


“Mindy managed our Louis Vuitton America’s Cup sponsorship in New York and Chicago, working directly with the America’s Cup Event Authority to help us leverage and execute the sponsorship from pre and post marketing, to on-site event management.  We could not have committed to this level of major sponsorship without Mindy’s help.  It was a great pleasure to work with her and I would recommend Mindy to any wine brand looking for an experienced, talented marketing director, especially with a high profile project like this.” – Kim Stare Wallace, President, Dry Creek Vineyard

“Mindy has been a vital part of the Festival Napa Valley team since 2013.  Working with the festival’s winery partners and sponsors, Mindy has been instrumental in developing patron dinners and luncheons, and special events like Taste of Napa, into extraordinary, one-of-a-kind experiences.  Managing dozens of vendors and winery partners in over thirty locations each season, she has proven herself to be a master multi-tasker, directing the festival’s event production with professionalism and enthusiasm.  It is my pleasure to recommend working with Mindy.” – Rick Walker, President, Festival Napa Valley

“We have a complex platform with diverse and specific needs of our 70 or so commercial brands. Mindy’s ability to quickly understand the unique marketing needs of each of our commercial brand owners, and offer appropriate marketing solutions is a real gift. Our clients found her to be an invaluable marketing resource and also a pleasure to work with. With her broad repertoire of direct to consumer marketing experience, I’d highly recommend any wine brand, at any stage, talk to Mindy first.” – Steve Ryan, General Manager, The Wine Foundry

“Mindy embodied many of our core principles, in particular her unfailing focus on the customer, and was a force to work alongside. She really “got” the brand and the feedback from the members who participated in our experiences was heartwarming. I hope to get the chance to work with her again.” – Philip James, Entrepreneur, Founder of Lot18, Snooth, Penrose Hill

“Mindy’s communication style is one of the most effective I’ve ever seen. 

She has serious entrepreneurial chops and brings energy and collaboration to her endeavors. She dreams big then works like a machine to accomplish her vision.” – Dini Rao, Food & Wine Executive, Chief Merchandising Officer, Lot18

“Mindy is passionate about her work and is tenacious in her desire to deliver the best end product for her team and company. Her determination and interpersonal communication skills make her a positive force for building brand awareness via all media outlets.” – Erik Qualman, Founder of Socialnomics

“Having worked with Mindy on several large winery website projects I would highly recommend Sugerfly if you are considering taking on a new project that requires a high end professional. You can expect great project management, attention to detail and solid marketing advice.” – Peter Andres, Owner, Wine Works

“Mindy has a very good grasp on the new world of PR and Marketing and knows how to get the right people excited about your brand. She is professional, positive and gets results.” – Chris Rohland, Sales & Marketing Professional

“Mindy is an outstanding individual of very high integrity. She exudes a lot of confidence, is enthusiastic about working with others and demonstrates utmost professionalism.” – Riaz Shiekh, Sales Director, Rubicon Project

“I was always amazed at her boundless energy, her tenacity to persevere and her multi-tasking abilities. Highly organized, efficient and focused Mindy was always one step ahead of the game. Whatever the challenge it was never too big or too small.” – Angela Best, Senior Marketing Executive

“Anyone who works with Mindy quickly realizes that she possesses great vision and consistently executes her ideas to their highest potential. Mindy sets ambitious goals and then surpasses them. She is a natural leader and knows how to manage both people and projects to get the best outcome. Mindy has a dynamic personality, is incredibly hard working and leads by example.” – Sophia Wallace, Artist

“ When it comes to brand marketing and PR, few people have demonstrated the drive, talent and “get the job done” attitude as Mindy Joyce. From innovative multi-media brand marketing campaigns to producing entire awards shows, Mindy has proven that she is capable of tackling any project.” – Aaron Brown, Onion Creek Productions